I sometimes wonder why we bother with fetish media when mainstream content is so focussed on our deepest desires. Toned female derrieres in skimpy sportswear? Jiggling, joggling flesh under sunny skies? A Reebok ad campaign sheds light on this vitally important issue. Men will love this and women will presumably be keen on a training shoe that ‘tones your butt’.

CP fanatics may be disappointed that plimsolls were much better for administering spankings – ‘a good slippering’ is impossible with trainers but long may this Reebok and shorts fad continue. In fact, why stop at a thirty second commercial, let’s have Reebok Toned Butts – The Movie.