House of Etiquette: Latex Fashion at Toronto Alternative Fashion Week April 28th

By on April 4, 2011

House of Etiquette launches its new Spring latex fashion line, Devotee, at Toronto Alternative Fashion Week, on April 28th. When asked about what to expect on the runway, designer Ashley Davies tells us to “Expect a fetishistic take on retro looks, and tailoring designed to enhance a woman’s figure.”

Some of the highlights are a floor length, figure-hugging, flared latex gown that laces up to a posture collar, high waist skirts, panties and a corset that features a new House of Etiquette print.

“We really wanted to launch our website with strong latex basics, stuff every classy or kinky woman should have in her closet. We wanted to showcase the newer items on the catwalk before they are available online,” says Davies.

House of Etiquette plans to have a new line of latex clothing out every four months, so people always have something new to look at and but on their website.

You can view the current fall/winter collection on their website, where they offer some perfect combinations of tops, bottoms, lingerie and stockings that showcase their distinctive style.

House of Etiquette was founded in 2009 by Ashley Davies and Matthew Smart. Ashley is an accomplished lingerie and costume designer, having worked with several international brands and created solo works that have been featured in Toronto’s L’Oreal fashion week. Matthew has more of a technical design background and has worked in theatre, both on and off stage.

House of Etiquette is at

Toronto Alternative Arts and Fashion Week is a platform for inventive, pioneering and contemporary expression. This annual multi-arts event features 200 fashion designers, visual artists, bands and performers. There’s a packed schedule of runway shows, live performances, music, photography exhibits, video screenings and installation exhibits. Held every April, the event welcomes 5,000 people including stylists, buyers, curators, critics, media, the arts, music and fashion, as well as the stylish general public.




April 12, 2011 @ 15:35

Elegant, sensual and lovely!


April 9, 2011 @ 18:22


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